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AI-generated films enter China’s mainstream awards through new AIGC unit_我的网站
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For the first time in the 64-year history of the awards, this year's edition introduced an AI-generated content (AIGC) recommendation unit, giving AI-generated films a new pathway into a major film award platform.
The move reflects a broader shift in the relationship between technology and cinema.
Rather than replacing filmmakers, AI is increasingly seen as a creative tool that lowers production barriers, expands visual possibilities and allows more people to turn ideas into films, Zhang Peng, an associate professor at Nanjing Normal University, told the Global Times.
The AIGC recommendation unit, launched on June 30, attracted 2,038 entries from around the world in just over a month. After evaluation, six productions received the "Hundred Flowers AIGC Recommendation Honor," covering categories including animation, visual effects, technology, creativity, directing and short films.
For many young filmmakers, AI has opened a new path into the industry. Multiple award-winning creators said at a seminar on the sidelines of the Hundred Flowers Awards that AI tools such as Jimeng and the Seedance model helped them with visual development, shot design, dubbing and maintaining emotional continuity.
Zhang Bohang, a representative of the team behind Yi Meng (A Dream), which won the award for Best Animated Work, said at the seminar that animation had long been a dream for the team, but high production costs had previously made it difficult to bring that dream to life. "The emergence of AI has given us a way to make our dreams come true," he said.
Lu Qiwei, a representative of the creative team behind Yecha Crossing the River, which won the Best Creative Work award, said at the seminar that Seedance allows creators to input characters, scenes, visual styles and directorial ideas, then select and organize the generated material themselves.
However, filmmakers at the event also emphasized that AI does not replace human creativity. Director Liu Shuheng, whose work Out of Control received recognition, said AI had lowered the threshold for creating visual images while raising the expectations for creators' decisions.
"AI makes it easier to create a picture, but it also makes people think more about why they choose to shoot it this way," Liu said at the seminar.
The shift is not limited to AI-powered filmmaking. The awards are also expanding recognition for emerging forms of storytelling.
The 38th Hundred Flowers Awards also introduced a new short-drama recognition section, marking the first time the awards had recognized short dramas. It marked the first time the awards had included short dramas in their recognition system, organizers said.
AI also featured prominently in the event's audience experience. Global Times reporters observed interactive installations that allowed audiences and celebrities to generate personalized digital keepsake photos, while AI was also used during the red-carpet livestream to provide real-time commentary, answer viewer questions and enhance visual backgrounds.
The Hundred Flowers Awards' embrace of AIGC comes as major Chinese film festivals increasingly explore AI's role in cinema.
Since its launch in 2024, the Beijing International Film Festival's AIGC Film Section has been the first dedicated section at a major film festival worldwide to focus on AI-powered image-making. Meanwhile, the Shanghai International Film Festival this year has launched a new "AI Studio" section, aiming to create the first experimental platform dedicated to exploring AI-assisted collaboration in film production.
From competition entries to audience experiences, these developments suggest that AI is no longer just a behind-the-scenes production tool, said Zhang.
"AI is gradually moving beyond being a filmmaking tool and becoming part of the broader film festival ecosystem," Zhang noted.
"From AI-generated films to short dramas, the move also shows how China's mainstream film platforms are embracing emerging formats and recognizing new forms of storytelling."
。 Sara Arjun, who made her much-awaited Bollywood debut with Dhurandhar, has penned a deeply emotional and sincere tribute to director Aditya Dhar. She took this moment to call him “the real Dhurandhar.” In a heartfelt Instagram post accompanied by a warm picture with the filmmaker, the young actor expressed immense gratitude for the guidance, compassion and trust he offered her throughout the making of the film. She went on to say that it supported her, she says, not just her performance, but her personal growth. In her note, Sara praised Dhar as someone with “a golden heart and the courage to trust,” describing him as invincible, grounded and gifted in equal measure. She wrote that his wisdom and humility left a profound impact on her, and that he became one of the most precious takeaways from her debut experience. To her, he exemplified brilliance without arrogance, something which was “brilliant, yet grounded; accomplished, yet a pure soul.” Sara also highlighted Dhar’s calm, collected leadership on set, recalling how he held the team together with patience and steadiness. “You were the strength that held us all together,” she wrote, noting that he never raised his voice, even in challenging situations. In one particularly poignant line, she described him as “not the silence before the storm, but the silence that caused it.” View this post on Instagram A post shared by Sara Arjun (@saraarjunn) Reflecting on her own journey, Sara credited Dhar with helping her dream bigger and trust herself more boldly. She referenced his much-repeated mantra, “Arjun ki nazar sirf aankh par thi”, saying that his unwavering clarity of vision inspired her to stay focused and fearless. Most importantly, she said, Dhar never made her feel like a newcomer. “You made me feel capable,” she wrote, thanking him for creating a rare, nurturing environment where she felt safe to grow, experiment and evolve. Sara concluded her note by calling Dhar one of the greatest gifts of Dhurandhar, the real DhuranDHAR. She concluded by expressing gratitude for the safe space he created. A space which allowed her to aspire freely and step into her debut with confidence and joy. Also Read: Details About Ranveer Singh’s Dhurandhar Co-star Sara Arjun。
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